News Round Up July 2012

• Sachin Tendulkar appointed brand ambassador for BMW
  
• Youtube India will live stream London Olympics.
  
• Grey worldwide wins creative duties for Muthoot Group

 

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http://hbr.org/2011/12/the-ordinary-heroes-of-the-taj/ar/1

An interesting article on Mumbai terrorist attacks by Rohit Deshpande (HBR)

http://hbr.org/2011/12/the-ordinary-heroes-of-the-taj/ar/1

8AM corn flakes and 8PM Rum

No matter its morning or evening, day or night, we are exposed to numerous products for every ocassion and time. You can have 8AM cornflakes at morning and 8PM rum at evening. Enjoy.

What an Ass - A controversial Advertisement by Flying Machine

This weekend famous denim brand FLYING MACHINE by Arvind brands launched a print ad which led to controversies and criticism by activists in India. Source ET

Google launched chrome web store in india

Nine months ago google launched web store for its flagship brand chrome in US. Now its advent in india ready to heat up the indian apps market. Confirmed from the google blog, the web store will give opportunity to developers to showcase their applications at an international platform.

Post MNP effect -1.5 crore opted for it

Mobile number portability has forced telecom companies to improve the services and network rather than marketing value added services. recent report by medianama says 1.5 crore subscribers opted for MNP.
Source watblog

Bundling of devices and data, telecom companies new sales mantra

Telecom companies in India are clubbing data with devices as sales promotion tool to sell data services. Business standard